Summing up the results of the first quarter of 2026, experts state: the Ukrainian labor market has finally established itself as a “candidate’s market.” Despite difficult macroeconomic conditions, business demonstrates high adaptability, but faces a critical shortage of qualified specialists.

Main Trends of Q1 2026

1. Focus on veterans and inclusivity.
Companies are massively integrating programs for the reintegration of veterans. The share of veterans in the staff of large enterprises has grown to 3-4%. There is also an active involvement of people aged 50+ and the development of the “silver economy,” which helps to partially cover the shortage of young personnel.

2. Automation as a forced measure.
Due to the inability to find people for routine operations, business has significantly accelerated the implementation of AI and automated management systems (ERP/CRM). Every third company considers investments in technology as a way to optimize human resources.

3. Flexibility and mental health.
Over 85% of employers have implemented or expanded mental health support programs. Remote work remains the norm for 60% of office workers, but business increasingly offers hybrid models to preserve corporate culture.

The material was prepared by the Promotion team based on data from the State Statistics Service, the NBU, and specialized market research.